It becomes easy to justify its price when you think of the alternative: to mess up the experience of 50+ million players. You see, after some time I understood the need for being so cautious. To put it simply: just changing a few visual elements could easily take 5 working days (best case). A broken build, a bug, an Apple employee not liking your new build, cosmic rays. Often enough, issues you find in any point of that process requires starting from the beginning of the cycle. That includes QA, store uploads, reviews, waiting for players to update to the new version on time (if they do at all). It's not always the development cycle that takes long, but the whole update process.

Maintaining short iteration cycles is a challenging process, as each application content update has a high base human cost to it. In this market, you have to continuously push new content updates to keep your audience engaged - i.e. Years ago, I was well immersed in the hyper casual games sector. The secret to cutting the content iteration times from days to 1 hour with Addressables and PlayFab.How you're wasting days of work with every game patch you do to update content.Let's see how to improve these times with addressables and PlayFab. How would you cut your content update iteration times by 10x? You know, these 5+ days you may spend to ship a new build with updated game assets.

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